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CJMatGal, CJSonMat

As it is a typeface mainly used for food, it was the key to apply the sensory feeling of 'texture' to the character. We’ve tried to find some factors which give the feeling of ‘texture’ and to express it cleanly. Also, we applied demanding design criteria about the readability through finding a curve with savory taste, giving decisive space processing of grapheme to be seen clearly from the display case and raising up the visual reference line.

Client CJ CheilJedang
Date 2008
Designer Ho LEE, Hyung-hwan CHOI