[공고] 산돌커뮤니케이션 분할보고갈음 공고자세히 보기 >

글로벌KOREAN
메인이미지

Cube

It produced with the concept of the combination of Dynamic, simple and softness that we can feel at Kia motors. Accordingly, by making the thickness of horizontal and vertical acquisition constantly, reducing the contrast so that the consonant and vowel felt like an entire unit. In addition, we made it suitable for a variety of digital environments by escaping from the stereotypical rectangle format and by aligning to upper line. Also, the unique shape of the consonants and vowels, which is motivated by the image of a vehicle, allowed Kia to clearly represent its differentiated characteristics.

Client Kia Motors
Date 2010
Designer Du-yeol KWAK, Hyung-hwan CHOI