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글로벌KOREAN
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Kia

To highlight its casual feeling, it broke away from tetragon style. It was designed to have a young feel by placing the visual reference line at the top, and it showed dynamics by oblique processing of the column. The form of 'ㄱ' is to give a feeling of KIA only by escaping from the general 'ㄱ' of the existing Gothic, and it is made to be faithful to the basic form considering the versatility rather than imposing excessive personality.

Client Kia Motors
Date 2012
Designer Du-yeol GWAK, Seong-woo CHO, Mi-eon SONG