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Trustworthy Look / Creative Look

For the title, the Creative Look font was transformed from Gothic in a modern way and captured the image of SBS's pursuit of value and communication. Trustworthy Look, used for the body text, allows SBS to create a sense of creativity and consistency while retaining its own emotional identity.

Client SBS
Date 2014
Designer Kyung-seok KWON, Bo-ran KIM, Jin-kyung PARK, Min-jae KANG