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Uses of existing Samsung Gothic used for reporting, documentation, and product packaging was revised for advertising. In addition, variant Gothic and handwriting fonts were developed with a young, modern shape and emotional image for more diverse media and message delivery.

Client Cheil Worldwide
Date 2012
Designer Du-yeol GWAK, Seong-woo CHOI, Bo-ran KIM, Su-yeon JANG, Mi-eon SONG, Jin-kyung PARK